Speculation is rife as to who may (or may not) hit the Super Bowl halftime show stage next February.

WASHINGTON — The NFL announced a new sponsor for the Super Bowl halftime show Taylor Swift Fans are in a frenzy, speculating that the pop star will headline the 2023 performance.

The announcement that Apple Music will replace Pepsi, which has sponsored the show for the past 10 years, seems pretty straightforward on the surface.

But if you ask Taylor Swift’s fans, the timing of this development is key. That’s because the NFL and Apple Music shared the news. Eastern at midnight. of Swift The new album is called “Midnights”. That’s why she’s been giving Midnight a lot lately, ever since she suddenly announced the project at the 2022 MTV Video Music Awards last month.

By Friday afternoon, Taylor Swift was trending on Twitter as Variety, People and TMZ dropped conflicting reports about whether or not the Super Bowl halftime show was locked in.

Variety initially reported “three sources close to the situation”. said “it’s happening,” but then they updated the story to include how other close sources said it wasn’t happening. And both the people And TMZ published separate reports. Friday afternoon that the superstar was not scheduled to hit the Super Bowl stage in Glendale, Arizona next February.

Fans won’t have to wait long to find out if these rumors are true or not. Two of the last three Super Bowls announced halftime show headliners in late September.

Last year, the NFL and Jay-Z’s Roc Nation announced on September 30 that Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will perform together on stage for the first time at the 2022 Super Bowl. Last February’s halftime show was watched by more than 120 million viewers.

How much do actors get paid for the Super Bowl halftime show?

While they may not walk away with a check from the NFL, the real benefit of performing at a halftime show is the worldwide exposure that leads to more music sales and streaming.

For example, his performance at the 2021 Super Bowl resulted in a 385% increase in The Weeknd’s music sales. According to Billboard. Streaming of his songs on apps like Spotify and Apple Music increased by nearly 41%. Billboard reported.



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