Heidi Klum, 49, and daughter Leni Klum, 18, appeared in a new ad together.

They starred in an ad for the Italian lingerie brand, Intimissimi.

Heidi disabled the comments on her Instagram post promoting the ad.

However, the brand did not disable comments on their own post.

In the caption, they wrote, “Like mother like daughter.”

“Kinda weird when mother and daughter pose together in lingerie,” one user commented.

“The photo is weird and the caption makes it weirder lol,” another wrote.

Others called the ad “despicable” and “very disturbing.”

However, there were some fans who praised the two “beautiful” women.