Britain’s Advertising Standards Authority (ASA) banned Demi Lovato’s poster promoting her 2022 “Holy Fvck” album.

They noted that the poster was likely going to offend the public and was disrespectful to Christians.

The poster showed Lovato laying on a cross-shaped mattress, in a black bondage outfit, as the album title “Holy Fvck” completed the concept.

ASA explained that the poster created a link between sexuality and the holy Christian symbol, the crucifix.

Following this, the singer’s record label Polydor Records defended her by claiming that the poster was not as offensive as they thought.

Despite their claims, the association warned them to keep the posters away from the public.

In response to the ban, some fans and supporters rose to Lovato’s defense and criticized the decision on social media.

The Humanist UK official Twitter account defended Lovato by noting that blasphemy was no longer a crime.

British reporter Julia Hartley Brewer also wrote, “Just because you are offended by something, you don’t have the right to take it down.”