The announcement comes just days after Ticketmaster sold more than two million tickets for Swift’s 52-date stadium tour, the record for the most tickets sold for an artist in one day.
WASHINGTON — Due to high demand for Taylor Swift’s Eras tour, Ticketmaster has canceled Friday’s general public sale. Citing “Insufficient Inventory of Remaining Tickets”.
The announcement comes just days after Ticketmaster sold more than two million tickets for Swift’s 52-date stadium tour, the record for the most tickets sold for an artist in one day. High demand on Tuesday’s Verified Fan presale caused the site to crash, sparking widespread outrage among fans.
Hours before Ticketmaster announced the cancellation of general sales, the live entertainment company offered a lengthy explanation of what went wrong during Tuesday’s event.
With 3.5 billion total system requests, bot attacks and fans without invitation codes overloaded the site with traffic, Ticketmaster said.
“Never before has a Verified Fan been so focused on sales — or uninvited volume. This has impacted the predictability and reliability that is the hallmark of our Verified Fan platform,” the company said in a statement.
Fans faced long wait times and passcode validation errors, causing many fans to lose their carted tickets.
“While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on.” The company said in a statement on Thursday.
After most pre-sale events have ended, the general public sale is one of the last opportunities for fans to purchase tickets. Ticketmaster did not specify whether general sales would be rescheduled.
Ticketmaster offers Verified Fan presales, a feature that helps bots manage high-demand shows from the waitlist.
The company clarified Thursday that it will not currently resell tickets on its site. However, tickets to Swift’s shows are popping up on resale sites, such as Stubhub, at much higher prices.
Front-row tickets for Swift’s April 30 concert at Mercedes-Benz Stadium in Atlanta, Georgia are listed on the resale site for $28,350 each.
The Eras Tour is the singer’s first since 2018.