People from various industries – law, public relations, cybersecurity and more – have joined forces to form Vigilante Legal, a group targeting Ticketmaster.
Pennsylvania, USA – Editor’s note: The above video is dated November 17.
Some Taylor Swift fans want you to know three things: She’s not 16 yet, she has a career and resources and, right now, she’s angry. Researchers argue that this is a powerful political motivation.
Look what Ticketmaster made them do.
It began on Tuesday, when millions of people packed a presale for Swift’s long-awaited Eras tour. Which results in crashes, long waits and pointless purchases. As of Thursday, Ticketmaster had canceled the general sale. Citing insufficient remaining tickets and fueling outrage from fans. Swift himself said The ordeal “really upsets him.”
The ticketmaster apologized, but bad blood had already been sown. And now fans and politicians have started to follow suit.
U.S. Rep. Alexandria Ocasio-Cortez directed Swifties on where to file complaints with the U.S. Department of Justice. Multiple State Attorney General — including in Pennsylvania and Tennessee, states key to Swift’s origin story — have announced investigations.
Stephanie Ely, a New York-based professional who has worked on community organizing for progressive politics, has thought that mobilizing fandom for social progress can be beneficial.
“Fandoms are natural organizers,” said Swifty, 33. “If you find the right issues and you activate and engage with them, you can affect real change.”
In 2020, for example, K-pop fans organized. Support the Black Lives Matter movement. And tried[https://apnews.com/article/pop-music-music-donald-trump-us-news-united-states-2f18f18a8b40a4635fd3590fd159241c” rel=”noopener noreferrer” target=”_blank”>inflate registration for a Donald Trump rally. Aly and Swifties from different industries — law, public relations, cybersecurity and more — have joined forces to create Vigilante Legal, a group targeting Ticketmaster by creating email templates to petition attorneys general and providing antitrust information. Thousands have expressed interest in helping or learning more.
“The level of anger that you’ve just seen in the country around this issue is astounding,” said Jean Sinzdak, associate director for the Center for American Women and Politics at Rutgers University. “People are really sharing their feelings about that and building a movement about that online, which I really think is quite fascinating. It’s certainly an opportunity to engage people politically. Whether it lasts is hard to say, but it certainly feels like a real opportunity.”
In one way, said Sinzdak, this is giving Swift’s large following of younger people a direct line to seeing how policy takes shape. It’s also targeting a demographic that is seldom courted by politicians during election season.
“Nobody goes out and thinks, ‘Let’s target young women,’” said Gwen Nisbett, a University of North Texas professor who researches the intersection of political engagement and pop culture. “Be it about abortion or student loans, that age group is super mobilized and young women are super mobilized.”
Fan culture and community has boosted that tendency toward mobilization. Nisbett was studying parasocial relationships — when fans have strong one-way relationships with celebrities — in 2018, when the previously apolitical Swift posted an endorsement of Democratic candidates to social media. Nisbett found that while such posts may not determine fans’ votes, they still led to the increased likelihood fans would look for more information about voting — and actually vote.
For the record: AP VoteCast, an extensive survey of the U.S. electorate, showed about a third of Tennessee voters in 2018 said they had a favorable opinion of Swift, and among them, a large majority — about 7 in 10 — backed Democrat Phil Bredesen in the Senate contest. That was in clear contrast to the roughly third of voters who had an unfavorable opinion of Swift and overwhelmingly backed Republican Marsha Blackburn.
For Swifties, the ire for Ticketmaster is not just about a ticket: “It’s the fact that you can’t participate in your community and your fandom and it’s part of your identity,” Nisbett said.
This isn’t even the first time a fandom or an artist has targeted Ticketmaster. Pearl Jam took aim at the company in 1994, although the Justice Department ultimately declined to bring a case. More recently, Bruce Springsteen fans were enraged over high ticket costs because of the platform’s dynamic pricing system.
“It’s not just about getting vengeance for Swifties. It’s not about getting an extra million Taylor Swift fans tickets, or all of us going to a secret session,” said Jordan Burger, 28, who is using his law background to help the cause. “It’s about fundamental equality. And when you have a monopolist like that, it’s just so representative of the class structure of a society where there isn’t equality anymore, there isn’t fairness.”
The sheer power and size of Swift’s fandom has spurred conversations about economic inequality, merely symbolized by Ticketmaster.
Aly noted that quite a few of the members of the group did get tickets; the issue is is bigger than Ticketmaster, she said.
“We’ve gotten some feedback that, ‘This is too big, let the government handle it.’ Have you seen the U.S. government? The government only functions when the people push it to and when the people demand that it function and the people are involved,” she said. “Even when something seems too big to fail or too powerful to fail, there are always enough of us to make a difference. Your involvement may be the thing that pushes it over the edge that forces the government to act.”
Aly says many grown-up Swifties have 10-15 years’ experience of being bullied for liking the singer — but what fans have in mind might be better than revenge.
“We have thick skin and nothing to lose, really,” Aly said.
Associated Press journalist Hannah Fingerhut contributed to this report from Washington. Brooke Schultz is a Harrisburg, Pennsylvania-based corps member for the Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues.