Rihanna was the first to announce the news, sharing a photo of herself holding a football.
WASHINGTON — Rihanna is set to take the halftime show stage at the upcoming 2023 Super Bowl LVII.
The NFL, Apple Music and Roc Nation announced Sunday that Rihanna will headline a show at State Farm Stadium in Glendale, Arizona. Rihanna was the first to announce the news, Sharing a photo He had a football in his hand, and the NFL later confirmed him in one. News for the newspaper.
“Rihanna is a once-in-a-generation talent, a woman from humble beginnings who has defied expectations at every turn. A man born on the small island of Barbados who became one of the most iconic artists of all time. It’s self-sustaining in business and entertainment,” Roque said. Nation’s Jay Z in a press release.
This will be the first year that Apple Music will partner with the NFL for the Super Bowl halftime show, replacing longtime sponsor Pepsi, which has sponsored the show for the past 10 years.
After Apple Music was announced as the chosen sponsor, rumors swirled about Taylor Swift taking over the Super Bowl stage — as did reports to the contrary.
By Friday afternoon, Swift was trending on Twitter as Variety, People and TMZ dropped conflicting reports about whether or not the Super Bowl halftime show was locked in.
This year’s Super Bowl halftime show included a surprise visit from rapper 50 Cent along with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
Rihanna turned down a similar opportunity to headline the 2019 Super Bowl, which was eventually headlined by Maroon 5. At the time, many artists expressed support for Colin Kaepernick, the former San Francisco 49ers quarterback whose 2016 national anthem protest sparked debate across football.
“I couldn’t bring myself to do that. Why?” Rihanna told Vogue in 2019. “Who does this benefit? Not my people. I can’t just sell out. I can’t be competent. There are things within this organization that I absolutely do not agree with, and I am in no way in favor of them. Wasn’t going to serve,” he said of the league.
With over 250 million records sold worldwide, Rihanna is one of the best-selling female artists of all time. His last album was 2016’s “Anti”.
How much do actors get paid for the Super Bowl halftime show?
While they may not walk away with a check from the NFL, the real benefit of performing at a halftime show is the worldwide exposure that leads to more music sales and streaming.
For example, his performance at the 2021 Super Bowl resulted in a 385% increase in The Weeknd’s music sales. According to Billboard. Streaming of his songs on apps like Spotify and Apple Music increased by nearly 41%. Billboard reported.
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