Bud Light’s new ad begins with a scene most Americans can relate to — being put on hold.
WASHINGTON — Bud Light’s latest Super Bowl commercial proves that movie stars are on hold, too.
The beer company’s ad for the big game in 2023 features Miles Taylor and his wife Kayleigh, as they make the most of waiting on call with unnamed “customer service.”
Bud Light’s “Hold” ad begins with a scene most Americans can relate to — being put on hold. As Kayleigh waits for the call to go through, Taylor grabs two Bud Light beers from the fridge.
As he returns to his wife, the infectious hold music begins to grip Taylor, causing him to bust out his signature dance moves. After giving his wife a beer, the Hollywood couple starts dancing to the phone’s hold music.
The minute-long ad also features the couple’s dog Bugsy.
“I couldn’t be more excited to team up with Bud Light for our Super Bowl commercial debut with my wife, Kayleigh, and the real star of the show, our dog, Bugsy,” Taylor said in a press release. Messy, it can be frustrating, sometimes it all feels trivial and pointless, but I love the message of ‘choosing fun’ in those moments.”
Bud Light, the NFL’s official sponsor, said the ad marks a new era for the brand as it aims to help people “see that life choices can be simple.” The Super Bowl ad is just the beginning of Bud Light’s latest “Easy Enjoyment” campaign, which is slated to air throughout the year.
Anheuser-Busch, Bud Light’s parent company, will broadcast. Four ads on the Super Bowl Sunday, including regular fan favorite Budweiser commercials.
However, Anheuser-Busch won’t be the only alcohol brand advertising during the Super Bowl this year. The beer giant will share its spotlight with other beer brands after it opted not to renew its exclusive deal with the NFL last year. CNN reports. The deal was reportedly worth $250 million a year.
The Kansas City Chiefs will face the Philadelphia Eagles in the Super Bowl on February 12 in Glendale, Arizona.