Adidas was under heavy pressure to end its lucrative sneaker deal with the rapper. It’s not the only company making the decision.
LONDON, UK – Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and anti-Semitic comments.
“Adidas does not tolerate antisemitism and hate speech of any kind,” the company said in a statement Tuesday. “Your recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.
It comes as the German sportswear company faces pressure to cut ties with Ye, with celebrities and others on social media urging Adidas to act. The company said earlier in the month that it was eyeing the lucrative sneaker deal with the rapper.
Adidas is just the latest company to cut ties with Ye, who has also been suspended from Twitter and Instagram over anti-Semitic posts that the social networks said violated their policies.
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He recently suggested that slavery is a choice and called the COVID-19 vaccine the “mark of the beast,” among other comments. He was also criticized for wearing a “White Lives Matter” T-shirt at his Yeezy collection show in Paris.
Your talent agency, CAA, dropped him, and MRC Studios announced on Monday that it was securing a full-length documentary about him.
Balenciaga Fashion House cut ties with you last week, according to Women’s Wear Daily. JPMorgan Chase and Ye have ended their business relationship.Even though the banking bust was already in the works before your anti-Semitic comments.
In recent weeks, so have you Ended his company’s relationship with Gap. And has told Bloomberg that it plans to cut ties with its corporate suppliers.
After being suspended from Twitter and Facebook, you offered to buy the conservative social network Parlor.
Protesters on a Los Angeles overpass on Saturday waved a banner praising his anti-Semitic comments, prompting celebrities and others on social media to say they were standing with Jews.